Hotetur, hotel chain of the Marsans Group, and Germaine de Capuccini, professional cosmetic leader in Spain, signed an alliance yesterday in Alcoy, Alicante (in the latter’s head office) with the aim of maximizing the spa service offered by both of the chain’s hotel brands: Hotetur and BlueBay.

The combination of the guest experience of any of the chain’s hotels, with the extensive experience of Germaine de Capuccini in the world of cosmetics applied to Spa treatments, means that it is possible to create a line which mixes exclusivity, luxury and access to some innovating treatments which satisfy even the choosiest guests.

The agreement was signed between Jesús Vidal, Chairperson of Germaine de Capuccini and Enric Noguer, Managing Director of Hotetur. The first implementation of this agreement is that the Spas of the luxury chain Bluebay will begin to operate under the brand name “BB2O Germaine de Capuccini”.

Currently, the implementation of the first “BB2O Germaine de Capuccini” is being carried out in the BlueBay Grand Esmeralda in Riviera Maya (Mexico). This Spa has over 2,500m2 of modern facilities which are spread over two floors. This implementation is due to be finished in all of the chain’s Spas during the year 2008.

During this time, Germaine de Capuccini’s consultancy will also continue making improvements in the different managing aspects of the spas in the Hotetur chain, such as incorporating training procedures, and product, treatment, decoration and accessory availability.

This alliance helps to maximize the added value of Hotetur and BlueBay hotels in the eyes of those guests who, continuously increasing in number, wish to complement their leisure, tourist or relaxing stay with personal and health care and indulge in the most state-of-the-art treatments.