Enrique Ruiz del Río has just joined the Hotetur chain as Manager of the Bluebay Vacation Club in Mexico. The aim of the new assignment is to reinforce the company’s position as specialists in the creation and management of luxury holiday clubs with their BlueBay Vacation Club chain. The Vacation Club forms part of BlueBay Hotels & Resorts, Hotetur’s new chain of luxury 5-star resorts situated at some of the world’s most exclusive beaches. The intention of BlueBay is to offer its clients the best possible amenities in an atmosphere of informal luxury, through its modern and sophisticated installations, the high quality of its exclusive, personalized service, and its wide range of sporting activities and health and beauty facilities.

BlueBay Vacation Club members are granted important privileges when it comes to planning and enjoying their holidays in the company’s exclusive resorts. Firstly, there is the possibility of choosing between one of the Club’s own properties or another exotic location anywhere in the world thanks to the exchange programme with RCI, Hotetur’s business partner and world leader in the holiday trade. Other advantages include total flexibility in the length of stay, special welcome packages, a travel agency service, VIP treatment, preferential all inclusive prices, and the possibility of an exclusive permanent telephonic attention service. A Vacation Club designed especially to satisfy all the needs of those who wish to enjoy a lifelong, totally flexible, exclusive holiday service.

Ruiz del Río has a degree in Strategic Marketing from the Mexico City Intercontinental University, and a diploma in Marketing and Finances from the ITESM (Monterrey Technological Institute for Higher Education), as well as a wide experience in commerce and in the management of products and projects related with the travel sector.

He says he is very keen to join the team of a company in which “there is a unique mixture of professionalism, quality and innovation”. At the same time, Ivar Yuste, Hotetur’s General Manager of Company Development, states that “this new assignation reinforces Hotetur’s decision to promote luxury residential holiday products within the range of BlueBay properties”.